Quaker Oats wants the nation to kick-start the new year with its new campaign, Have 2021 For Breakfast.
The campaign features an on-pack promotion, with thousands of prizes to be won, including home experiences, staycations and outdoor activities.
The promo is backed by in-store media, social, video-on-demand and influencer activity.
The brand also returns to TV screens with its Go Forridge ad, which centres on the versatility of Quaker Oats. It also highlights two new flavours for Oat So Simple sachets: Classic Banana and Velvety Chocolate.
Danielle Mendham, Senior Brand Manager at Quaker Oats, said: “2021 is set to be a new chapter for many – it signifies a fresh start. UK consumers have spent the last year re-evaluating exactly what is important to them in life – and Quaker can provide the proper breakfast they need to set them up for a new day and a new year.”
