Quaker has launched ‘Deliciously Ugly,’ a new campaign to present the brand as “a deliciously real and deliciously tasty breakfast option”.
The campaign runs across out-of-home, print, radio, social and digital platforms from now until 24 March.
Quaker is also giving shoppers the chance to win a family day pass to a National Trust or National Trust for Scotland property in its latest on-pack promotion. The promo runs until 11 March across selected Oat So Simple sachets.
Tying into the time it takes to rustle up a bowl of porridge, a competition sees consumers win every two minutes from 7-9am, with 2,520 passes up for grabs. All entrants who don’t win will receive a discount code for 25% off standard admission tickets for up to five people at participating National Trust properties. Alongside this, a wrap-up prize draw is also set to see 10 shoppers each win a £50 cash prize.
