Qcumber, the cucumber flavoured sparkling water, is to introduce a 250ml can format to its range.
Qcumber hopes the cans will prove a more user-friendly format for convenience retailers and food-to-go operators compared to the glass bottles currently available. Cans (rrp £1.35) are available in 12 x 250ml shrink-wrapped trays.
Graham Carr-Smith, creator of the Qcumber brand, said: “Qcumber has come a very long way in a very short time. The brand is all about encapsulating the idyll of the quintessential English summer, and our new cans are set to make Qcumber’s evocative taste available to many more consumers.”