AG Barr’s Pwr-Bru energy drink brand has launched a new variant, Dynamo Fruit Punch, which will be available from next month.
The new flavour comes in cases of 12 x 500ml cans, price-marked at £1.
A full range of impactful and eye-catching PoS will be available for retailers to drive sales around the launch and throughout summer.
In taste testing, 93% of consumers said they would buy Dynamo Fruit Punch, with 81% of shoppers loving the taste.
Scotland’s energy drinks market is the nation’s fastest-growing category, adding the most value for retailers and selling an additional five million units per month during summer. Flavours are still driving these sales, as data shows flavoured SKUs are 60% incremental to the market.
Pwr-Bru, which launched in 2023, has the third-highest repeat purchase in stimulant energy, attracting three times the amount of ‘young shoppers’ vs. the rest of the category.
