Purity Soft Drinks, makers of fruit juice and juice drink brands Juice Burst and firefly, is introducing attached caps across its entire Juice Burst range, making the packaging 100% recyclable from July 2024.
The introduction of attached caps across all Juice Burst SKUs will make it easier for consumers to recycle the products more effectively, reducing the frequency of bottle caps being discarded or littered and helping to ensure they are captured and recycled with the rest of the packaging.
The attached caps will also see the removal of foil seals from all Juice Burst bottles, reducing foil packaging waste by 10 tonnes annually.
The new caps were well received during national testing trials, with consumers finding that the classic Juice Burst wide mouth design kept the attached cap from being an interference and ensured an easy to drink and close experience.
Sarah Baldwin, CEO of Purity Soft Drinks, commented: “With the implementation of attached caps becoming mandatory across the EU this year, this opens up the potential for the UK to bring in similar legislation and, we’re proud to be ahead of the curve – especially when we can deliver positive impact.”
