Hot pie brand Pukka has launched a new range of frozen four-pack puff pastry pies.
The ‘Family Favourites’ oven-baked range includes Beef & Vegetable and Chicken & Vegetable variants. The Beef & Vegetable recipe features minced beef with diced carrot, swede and peas with a tasty, beef gravy. Chicken & Vegetable contains tender pieces of chicken, diced carrots, peas and onions in a chicken gravy. Both recipes are wrapped in a light puff pastry case and bake from frozen in 35 minutes.
The pies join Pukka’s existing frozen line-up including its microwaveable twin pack pies – available in All Steak, Cheese, Leek & Potato, Chicken & Bacon – and a recently launched Vegan Minced Steak & Onion recipe.
The launch coincides with a disruptive packaging makeover across Pukka’s entire frozen portfolio. Using clear quality food imagery to stand out and entice shoppers to frozen, the revamped look brings warmth, quality and innovation to the frozen aisle.
“We’ve been bringing the people of Britain great-tasting and award-winning pies for nearly 60 years and our latest recipes are the next step in propelling frozen sales,” said Rachel Cranston, Head of Marketing and Innovation at Pukka. “And the category needs food which delivers full on flavour. Our research shows that over half of UK shoppers have negative perceptions of frozen food when it comes to taste and quality. This needs to change.
“That’s why we’re on a mission to fulfil unmet needs. By bringing our oven baked chicken and beef puff pastry pies to the frozen aisles, we’re raising the bar in the category when it comes to quality and flavour, with recipes that we know the whole family will love. In fact, our existing range of frozen pies already outperforms competitors on quality and taste, with over half of consumers saying they’d choose Pukka above other brands.”
Pukka’s Family Favourites Puff Pastry four packs (RSP £3.25, 362g per 4 pack) are rolling out across the multiple retail, convenience and wholesale channels in March and April. Packaging is fully-recyclable.
