Echo Falls has popped up with a sparkling waterfall to promote ProsEcho Falls, its first foray into the prosecco market.
The Accolade Wines brand wrung the last drop of publicity from its Love Island partnership by having Laura Anderson, a finalist from the reality show, hand out samples of the fizz to homeward-bound commuters at London’s Waterloo Station.
David White, Echo Falls Marketing Director, said: “Twenty-seven per cent of Echo Falls’ shoppers drink the brand for a special celebration so it was the perfect time to engage thousands of Waterloo commuters in the run up to Christmas.
“Having Laura there was a great way of bringing the memory of our successful Love Island partnership to a cold winter’s day.”
