Pringles has launched a new Flame Grilled Steak flavour, exclusive to the convenience channel.
Combining the brand’s usual crunch with an on-trend rich and smoky steak taste, the new flavour is available in cases of 6 x 165g packs, price-marked at £2.99.
The launch will be supported with in-depot POS designed to drive awareness and encourage trial, complemented by wholesaler activation packages.
It comes with the brand now worth more than £60m in symbols and indies, growing at +5.6% compared to an overall category decline of -0.1%.
