Poppets has announced the launch of new price-marked packs (PMPs) for three of its best-selling variants – Original Toffee, Salted Caramel Fudge and Mix Ups.
The PMPs, which have a RSP of £1, will be available throughout the convenience channel and in cash and carrys from July 2022.
Poppets Salted Caramel Fudge and Mix Ups SKUs launched in pouches last year and have already established themselves as favourites in the range. The Mix Ups pouch is an assortment of textures and flavours including toffee, salted caramel, malty crunch and chocolate balls.
Russell Tanner, Marketing Director at Valeo Snackfoods, said: “We know that PMPs are set to be more important than ever in the coming months with the cost-of-living crisis, and we anticipate that the market for affordable treats is set to continue post lockdown.
“Offering consumers the products they love at a more affordable price given current economic pressures is something we’re very keen to do. The £1 price point is critical for consumers looking for an indulgent but affordable treat.”
Poppets is the latest Valeo brand to offer PMPs, following on from Whamtastics, Wham Spaceballs, Fruit Salad Creations, Fruit Salad Softies, Dip Dab Softies, Refreshers Softies and Fox’s.
