One Stop has launched further price drops across its Grocery range as part of its recent Grocery reset.
A total of 88 lines have been reduced including Silver Spoon Sugar 1kg from 79p to 65p, Nestle Shreddies 500g from £2.65 to £2.50, Pura Vegetable Oil one-litre from £1.70 to £1.25 and One Stop Chopped Tomatoes from 60p to 40p, with an average total reduction of 8.5% across all lines.
The continuation of the ‘Pop to One Stop’ campaign is highlighting this to shoppers in store, through digital channels and in the customer leaflet through the use of the, now familiar, ‘price drop’ arrows making it easier for shoppers to identify and shop.
In addition to the price drops, One Stop has also introduced a range of entry-level priced products across the category, listening to customer feedback on specific gaps in the range. These lines include Duerrs Strawberry Jam 454g at 80p, Duerrs Marmalade 454g at 60p, Nestle Harvest Home Cornflakes 500g and Crisp Rice 350g at £1.25, Fresh Brew 80s tea bags at £1 and Batchelors Chicken and Tomato Soup at 50p.
In support of the changes as part of the Grocery reset and to further build on helping customers shop ‘food for later’ more easily in store, One Stop has launched an initiative to inspire shoppers at meal times through highlighting some simple meal solutions on barkers through the store and on digital channels as part of its ongoing marketing plan.
Lizzie Reynolds, Customer Director at One Stop, commented: “Following on from our Fresh and Chilled reset in May, these new, improved prices represent great value for customers. The additions to the range, the reductions in price and the additional inspirational marketing have all been developed to help us serve our customers a little better every day.”
