Premier Foods is adding to its Cadbury portfolio with a range of ambient, individual and twin pot desserts.
Available this month, the launch marks the brand’s first venture into the ambient dessert category and attempts to capitalise on Chocolate being the UK’s number two favourite flavour in both yoghurts and desserts.
Cadbury Desserts will be available in an Individual Original Milk Chocolate Pot format, as well as the following Twin Pots: Milk Chocolate with Toffee Clusters; Milk Chocolate with Fudge Pieces; Milk Chocolate with Orange Zingers.
Jo Agnew, Head of Cadbury Cakes at Premier Foods, commented: “These new additions are sure to be a real hit with consumers and retailers alike. The range is also set to drive incremental sales to the desserts category as a result of the strong growth potential available within the growing individual pots sector.”
The ambient desserts category is currently worth £306.6m, making it the fastest growing sub-segment within the individual category that is itself growing at +6.3% year-on-year.
The range will be offered in classic Cadbury purple packaging, in a bid to bring “vibrancy and excitement to the aisles”.
