Premier Foods is giving independent retailers the chance to win prizes and give back to their local communities as it launches its Summer of Cricket campaign for the third year in a row.
New for this year, Premier Foods has partnered with Chance to Shine, a UK charity that inspires young people through cricket in state schools and underserved communities. This new collaboration gives retailers the opportunity to help more children discover a love for cricket and develop essential life skills like confidence, teamwork, and resilience.
The campaign is split into three phases, running over the course of the summer. The first phase gives retailers the chance to win a Chance to Shine Cricket Engagement Day for a school in their local area when they purchase five cases of qualifying Premier Foods products, running from now until 19 June in Bestway and 22 June for Unitas Wholesale members.
Qualifying products include Sharwood’s, Ambrosia, Batchelors, Bisto, Oxo, Loyd Grossman, Fuel 10k and McDougalls.
Bestway retailers will be entered automatically when they purchase five cases of qualifying products, and Unitas members can enter by uploading their receipt via QR codes in depot or online. Premier Foods will also donate 10p to Chance to Shine for every case purchased throughout the promotional period, up to a maximum donation of £10,000.
Phase two runs from 20 June to 17 July in Bestway and 23 June to 13 July for Unitas members. Two retailers will win a meet-and-greet and training session with England cricketer Jos Buttler for themselves and their local Chance to Shine Street Cricket Club. Retailers can enter every time they buy five cases of qualifying Premier Foods products and upload their receipt via QR code or online, with the sessions taking place in London or Manchester.
The third and final phase of the campaign, live from 18 July to 14 August in Bestway and 14 July to 3 August for Unitas members, gives retailers the chance to win one of two all-expenses-paid trips to India to meet cricketing legend, Dinesh Karthik, when they enter the competition upon purchasing five cases of qualifying products and upload their receipt via QR code or online. The prize includes flights, accommodation and a training session with Karthik for the winners and a plus one, between January and March 2026.
