Premier Foods is giving independent retailers the chance to win prizes this season as it launches its Summer of Cricket campaign for the second year in a row.
Prizes include hospitality tickets to England v Sri Lanka at The Kia Oval and Emirates Old Trafford, as well as a once-in-a-lifetime trip to Pakistan for two lucky retailers to train with England cricket coach Paul Collingwood.
The promotion is open to independent retailers who are members of Bestway or Unitas. To be in with a chance of winning, retailers simply need to buy five cases of qualifying products from the Batchelors, Nissin, Bisto, OXO, Ambrosia, Sharwood’s, Loyd Grossman, McDougalls and Be-Ro ranges during the relevant promotion period.
The competition to win a holiday to Pakistan for two adults during England men’s cricket test tour against Pakistan for five nights including a training and Q&A session with Paul Collingwood is live now. It runs in Bestway until 18 July and in Unitas until 14 July.
It will be followed by the chance to win a pair of Emirates Old Trafford hospitality tickets to England v Sri Lanka or a pair of Kia Oval hospitality tickets to England v Sri Lanka. This competition runs in Bestway from 19 July until 15 August, and in Unitas from 15 July until 4 August.
Courtney Lewis, Customer Director for discounters and wholesalers at Premier Foods, commented: “From speaking to our retail customers, we know that cricket is a passion point for them and the Summer of Cricket campaign allows us to celebrate the sport with them this summer.
“We’re going bigger than last year with the ultimate prize of a trip to Pakistan for a training session with the legendary Paul Collingwood. It’s important for us to give back to independent retailers and support our retail and wholesale channels.”
