Following the introduction of its Cake on the Go range last April, Premier Foods is launching Cadbury Mini Rolls Raspberry in a twin pack format.
The new twin packs are available now in cases of 12, with an RSP of 89p.
“We’re thrilled with how our Cake on the Go range is being received and we are looking to continually develop our offering to make sure it is what shoppers are looking for,” said Sarah O’Neill, head of cake on the go at Premier Foods.
“The original Cadbury Mini Roll has been a big contributor to the growth of on the go cake and by offering our Raspberry variant as a twin pack, we are providing something different in a market of predominantly non-fruit flavours.”
