Premier Foods has launched four new limited-edition products across its Bisto, Paxo and Oxo brands in time for Christmas.
The festive line-up includes new Paxo Vegan Pork Sausage Meat Flavour Stuffing, Paxo Vegan Chicken & Bacon Flavour Stuffing, Oxo Turkey Stock Pots, and Bisto Best gravy granules in Chicken & Cranberry flavour, as well as the return of Bisto Pigs in Blankets Gravy granules, Bisto Best Turkey Flavour Gravy granules and Bisto Crispy Roast Potato Seasoning.
Paxo Vegan Pork Sausage Meat Flavour Stuffing and Paxo Vegan Chicken & Bacon Flavour Stuffing (both 170g, RSP £2) cater to a growing number of consumers looking for meat-free alternatives to traditional products and both contain enough stuffing to make 12 balls.
Bisto Best Chicken & Cranberry Gravy (150g, RSP £3) brings the seasonal flavour profile of cranberries to a gravy while Oxo Turkey Stock Pots (four pots, RSP £2) adds “the depth of flavour and richness consumers desire at Christmas” to turkey dinners and leftovers.
Mark Alldred, Marketing Director for flavours and seasonings at Premier Foods, said: “Both the new limited-edition launches, as well as the return of festive favourites, ensure that consumers can choose the perfect accompaniment to their main meal with a selection of flavour profiles and vegan options. These products are a great way in which shoppers can elevate their traditional roast dinner, taking it to a new level.”
