Premier Foods has extended its Mr Kipling and Cadbury Cakes ranges ahead of the festive season, with several new products joining its current line-up.
For Cadbury Cakes, two new seasonal editions are available, including a festive twist on Cadbury’s traditional chocolate gateau. The new Chocolate & Caramel Reindeer Cake (RSP £3) is a chocolate sponge with caramel-flavoured crème, covered in Cadbury chocolate and topped with a white chocolate Rudolph plaque.
This is joined by the All I want for Xmas 12-cake selection box (RSP £4) which includes Mini Rolls, Festive Cake Bars, Festive Flake Cakes, Mini Yule Logs, Caramel Cakes and Roses Strawberry Dream Cake Bars.
The Mr Kipling range also sees two new products: Stem Ginger Slices (6 pack, RSP £2.29) and Candy Cane Slices (8 pack, RSP £1.50). Containing real stem ginger pieces, ginger sauce and chocolate fondant, the Stem Ginger Slices are intended for adults looking to treat themselves over the festive period, while the Candy Cane slices have raspberry and vanilla flavours to tempt the entire family.
In addition, the Mr Kipling festive range has undergone a packaging refresh which includes the return of the original logo alongside a host of recognisable festive icons, such as Christmas trees, snow and reindeer, to help the products stand out on the shelf and encourage shoppers to purchase throughout the season.
Jess Ali, Marketing Controller at Premier Foods, commented: “It is important that we are always looking to innovate, which allows us to continually support retailers by offering our festive favourites alongside products that suit current and developing shopper trends.”
