Coca-Cola Europacific Partners (CCEP) has responded to consumer demand for more choice from the Powerade brand by adding a new Golden Mango flavour to its line-up.
Available now, Powerade Golden Mango is an isotonic sports drink with a tropical flavour profile. It comes in 500ml plain packs. Like the rest of the range, it contains vitamin B6, which may contribute to the reduction of tiredness and fatigue to a normal energy-yielding metabolism.
In a bid to drive on-shelf standout, Powerade has also unveiled a new modern-looking packaging design that offers greater readability of the brand’s ‘Bold Hydration for Body & Mind’ messaging.
As part of Coca-Cola’s official partnership with the Olympics, packs of Golden Mango also feature the five linked Olympic rings.
Convenience retailers can request POS materials via My.CCEP.com to help bring the launch to life in-store.
Rob Yeomans, Vice President Commercial Development at CCEP GB, said: “Powerade has huge potential, particularly with active lifestyles high on many consumers’ agendas and the sports sub-category doing so well within wider soft drinks.
“We hope that the new look and innovation will really excite our consumers and we look forward to seeing how retailers get behind the brand in store.”
