Britvic has launched a prize draw that will see five lucky retailers each win £1,000 towards their energy bills this year, alongside a bespoke planogram for their store to help power up their soft drink sales.
Retailers can enter the draw by visiting Britvic’s At Your Convenience website, registering or signing in, and completing a short form to win.
The additional support comes as exclusive Britvic research, conducted in collaboration with ACS, reveals that over half of the retailers surveyed expressed concern about rising energy bills.
The research found that 85% of the retailers surveyed had experienced an increase in energy costs in the past six months.
The competition comes with demand for on-the-go soft drinks increasing. With a third of shoppers saying they will go without or go elsewhere if they’re not happy a store’s drinks-to-go offer, stocking the right range is crucial.
To help with this, Britvic can support retailers with its core range, wider category advice and exclusive point-of-sale materials. The competition is also designed to inspire a wider audience of retailers as winners showcase positive results from using bespoke planograms and stocking the recommended range.
Britvic’s on-the-go range includes brands like Pepsi Max, Rockstar Energy, Tango, Lipton Ice Tea, and Robinsons Ready to Drink. The range has enjoyed growth of 8% over the last year.
Ben Parker, Commercial Director at Britvic, said: “We’re supporting retailers by powering up their stores alongside powering up their sales with our on-the-go range. We understand the pressures retailers continue to face with the increasing cost of doing business, so we must support the heart of many people’s communities and give back to retailers in ways that can truly make a difference.
“In fact, the ACS research shows that all the respondents surveyed were interested in financial assistance from brands and suppliers. We will continue offering our unrivalled advice and support, making the soft drinks category successful nationwide with our well-loved brands.”
To enter the competition, retailers must log in or sign up for Britvic’s At Your Convenience platform and fill out the form by 4 April 2024. Registered users can benefit from advice, insights, product trials, and point of sale kits to help retailers maximise instant consumption opportunities.
