Pot Noodle has added a new flavour to its Fusions range, Korean BBQ Beef.
The new pot snack taps into the growing popularity of Korean street food and has an RSP of £1.40.
It is available now exclusively from the Co-op for three months, with a wider roll out next January.
To launch the new flavour, Pot Noodle partnered with Co-op Academies, giving students the opportunity to inspire the designs of the in-store point of sale. The students went through a Dragon’s Den-style competition with the winning design now on POS in more than 1,200 Co-op stores.
