Pot Noodle is launching two new flavours this month, inspired by popular dishes from across the globe.
Ready to eat in the usual four minutes, Chicken Korma and BBQ Pulled Pork have been selected to tap into the growing trend for world food, whilst appealing to consumers who are looking to enjoy a quick-to-make hot snack.
The new flavours will be supported by a £3m marketing campaign in line with the brand’s ‘You Can Make It’ activity, which targets busy young go-getters.
Monique Rossi, Pot Noodle Marketing Manager for brand owner Unilever UK, said: “We expect these new flavours to excite our loyal Pot Noodle fans who are looking for something new to try; as well as attracting new consumers to the category.”
Packaged in the standard plastic pot, the new variants also benefit from an updated design featuring a textured effect and vibrant colour palette to provide optimum standout on-shelf.
Pot Noodle Chicken Korma and BBQ Pulled Pork roll out from July, and are available in cases of 12 with an RSP of £1.19 per unit.
