Pot Noodle has added a new Doner Kebab flavour to its core range, which is available in the convenience channel now with an 80p RSP.
Nearly 100,000 customers took part in a social media vote across Facebook, Instagram and Twitter in which Doner Kebab saw off Mexican Fajitas to be the Unilever brand’s next big flavour.
The move follows the successful launch of a Piri-Piri Chicken variant, which rolled out as a result of direct consumer feedback last year.