Pot Noodle has launched a new Chicken Fajita flavour in the wake of a public vote to decide the brand’s latest variant.
Up against Pepperoni Pizza and Full English flavours, Chicken Fajita won a landslide 48% of votes cast in a poll on Pot Noodle’s X channel and Asda.com.
Pot Noodle Chicken Fajita is available exclusively in Asda stores for 12 weeks, before rolling out to all major supermarkets and convenience stores from September with an RSP of £1.20.
As part of the Asda partnership, Pot Noodle will bring the fiesta to the aisles through in-store activities including sampling, themed aisle fins and fully branded Pot Noodle Bays. The retailer will also support the launch online through digital ads and a website takeover.
