PepsiCo’s popcorn crisps brand PopWorks has launched its first-ever on-pack promotion, to celebrate the cinema release of Bridget Jones: Mad About The Boy.
Running until 23 March across PopWorks’ Sweet & Salty and Sweet BBQ 85g sharing bags, the promo gives shoppers the chance to win a luxury getaway, movie merch and gift vouchers.
Shoppers can enter by buying a participating PopWorks share bag, scanning an on-pack QR code then registering on the promotional website.
PepsiCo is supporting the campaign with PR, digital, social and influencer activities, alongside point-of-sale marketing.
