Pom-Bear has rolled out two new flavours, Cheese and BBQ, which are available now in multipacks of 6 x 13g. Cheese also comes in 19g single packs.
Both new variants are non-HFSS, vegan friendly, gluten free and contain no artificial colours or flavourings.
The launch is supported by a brand-new marketing campaign that sees the KP brand back on TV for the first time since 2018 with a new ad that reminds parents to tap into their inner child and connect with their kids in spontaneous playful moments. With the tagline, ‘Put a little Pom in your Day,’ the campaign is bolstered by radio and social media activities.
Emma Smith, Pom-Bear Marketing Manager at KP Snacks, commented: “At Pom-Bear we’re passionate about bringing joy and fun to lunchboxes with our adorable potato bears. That’s why we’re so excited not only to be launching our brand-new above the line campaign but also our two new flavours, adding variety and excitement to lunchboxes and family snacking occasions.”
