KP Snacks’ Pom-Bear brand is back on TV with a six-week advertising burst.
First launched in September 2024, the advert captures a playful moment between a father and daughter as they enjoy a pack of Pom-Bear, tapping into the brand’s fun, family-friendly identity and encouraging parents to enjoy light-hearted moments with their children.
Featuring the tagline, ‘Put a little Pom in your Day,’ the ad is designed to boost awareness of the brand, which was expanded last year with new Cheese and BBQ flavours.
Following the ad’s first run last year, the brand saw year-on-year growth of 17%.
Pom-Bear is worth £35m and growing ahead of total bagged snacks.
