Plenish has launched its biggest marketing campaign to date, ‘Give it a Shot,’ which spotlights the health and lifestyle benefits of the wellness brand’s range of health shots and aims to encourage consumers to invest in their wellbeing.
The new ‘Give It a Shot’ campaign uses positive and disruptive language to raise awareness for Plenish shots during a key time for the wellness category. The launch has been timed to remind consumers to maintain healthy habits all year round, particularly post the January reset.
Running until the end of February, the campaign includes nationwide out-of-home advertising, display and paid social media across Instagram and TikTok, sampling activity, shopper marketing and exclusive events.
The campaign runs alongside the brand’s TV advertising debut, with continued sponsorship of Channel 4’s breakfast programming.
Plenish shots have grown tenfold to more than £10m RSV in two years and the health shots category is now worth £42.1m. The Plenish range includes Ginger Immunity, Turmeric Recovery, Berry Gut Health, Mango Vitamin D, Beet Balance, and Spirulina Detox.
