Britvic’s dairy alternatives and juice shots brand Plenish has kicked-off its first-ever TV sponsorship with Channel 4.
The six-month partnership sees Plenish sponsor Channel 4’s breakfast programming, with four idents featuring between shows like The Simpsons and Frasier. With an estimated reach of over nine million people, the sponsorship comes after Plenish recently launched its new campaign platform ‘Wake Up with Plenish’ and represents the brand’s largest marketing investment to date.
Running until 31 January 2025, the campaign will cover key sales periods for the brand, including Organic September and Veganuary, both of which are significant recruitment periods of plant-based categories, as well as the overall autumn season, where immunity is key.
Russell Goldman, Managing Director at Plenish, commented: “Our goal is to help support our retail partners when it comes to category sales. By encouraging consumers to create and maintain healthy daily rituals with Plenish we want to increase the frequency of purchase among existing buyers, while futureproofing the category and recruiting new shoppers into the plant-based and functional wellness space.”
Plenish’s most recent launches have included Beet Balance, a blend designed especially to support women’s health, and Mango Sunshine, offering 100% of the recommended intake of vitamin D in one shot.
