Imperial Tobacco is rolling out Player’s Crushball King Size 10s nationwide from 1st July.
Imperial Tobacco Brand Portfolio Chassis Manager Emma Stew commented: “Capsules have caught the imagination of adult smokers, quickly grossing a Factory Made Cigarette market share of almost 8.5%.
“The 10s format is extremely popular in the capsule segment, and with Crushball offering the best value we expect the brand to go from strength to strength. It’s a retailer must-stock.”
Player’s Crushball 10s will retail for £3.25, with PMPs also available at the same price (while stocks last).
