Coca-Cola Europacific Partners Great Britain (CCEP) has launched ‘Planned for the Unplanned,’ a new summer marketing campaign to publicise its new Absolut Vodka & Sprite RTD.
Running now until August, the digitally-led campaign includes PR, social media and influencer activities, and is expected to reach 70% of the brand’s target audience of 18–34-year-olds.
Convenience retailers can request Absolut Vodka & Sprite POS and digital assets from My.CCEP.com, including chiller shelf trays and clip strips.
To further support the campaign, Absolut Vodka and Sprite is an official bar partner at Brighton Pride this August, alongside Jack Daniel’s & Coca Cola and Jack Daniel’s & Coca Cola Zero Sugar.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “Seventy per cent of alcohol ready-to drink options are consumed within two hours of purchase – so we’re confident that by tapping into the idea of ‘unplanned moments’ will resonate with shoppers, as we deliver a bar-quality serve in a convenient format.
We therefore recommend that retailers ensure their RTDs are stocked up in the chiller ready for consumption, after all ‘cold is sold’ when it comes to this category.”
