Pinkie Farm convenience store, in Musselburgh, sold almost 1,000 bottles of the popular energy drink Prime in about 35 minutes.
The drink, which was created by YouTubers Logan Paul and KSI, comes in five flavours. It has been selling out quickly in supermarkets across the UK and demand remains high.
The retailer restricted purchases to one bottle of each flavour per customer and stock was positioned behind the tills.
Dan Brown, managing director at Pinkie Farm, told the East Lothian Courier: “It was crazy. We had 80 crates of 12 drinks sell out in about 35 minutes, there was a queue right down the street for it.”
He added: “It felt a bit like Willy Wonka’s chocolate factory with the golden tickets with how many people were queuing up.”
The store has kept back some bottles so they can run an online competition to win one of each of the five flavours.