World of Sweets has extended its Sour Punch portfolio with the launch of Sour Punch Pickle Roulette Straws and Sour Punch Pickle Roulette Bites.
Already a massive hit in America, Sour Punch Pickle Roulette Straws contains soft, chewy straws in lemon & lime, green apple and watermelon flavours. However, pickle-flavoured straws also lurk in each pack, ready to take unsuspecting consumers by surprise.
It is available in cases of 24 x 128g packs, with an RSP of £2.50.
Sour Punch Pickle Roulette Bites offers the same flavour gamble, and comes in cases of 12 x 140g bags of chewy bite-sized pieces, RSP £2.50.
Like all of World of Sweets’ American products, the NPD complies with UK food legislation.
Partner Brand Manager for World of Sweets Chris Smith said: “When it launched in the US the consumer feedback to Pickle Roulette was incredible, as was the volume of retailers looking to stock the product.
“We’re expecting a similar reaction when the Sour Punch Pickle Roulette range launches in the UK. It’s a fun product – with an element of risk – and will certainly create some hairy moments when enjoying with friends.”
