Home delivery app Snappy Shopper has appointed ex-Spar and Nisa marketing veteran Philippe Rondepierre to the newly created role of Marketing Director, effective from September.
Rondepierre joins the Dundee-based business from Nisa, where he has been Head of Marketing since 2017.
His wide-ranging experience in the convenience retail and wholesale sector spans nearly 30 years.
Rondepierre, who was also Head of Marketing for Spar UK for just under four years, started his career with another Dundee company, the Spar Scotland wholesaler and retailer CJ Lang.
At Nisa, Rondepierre has been responsible for all online and offline marketing, including the successful Nisa media hub, which enables suppliers to optimise the alignment of their brand and marketing plans to Nisa’s seasonal programme of trading and marketing activities. The hub has experienced a significant increase in activity under Rondepierre’s tenure.
Heading up all marketing activity at Spar, Rondepierre also sat on the central office leadership team and led the group’s selling plan, one of four key pillars of the Spar UK strategy and which helped drive an upturn in like-for-like footfall for the organisation.
Returning to Dundee where he will be responsible for creating, driving and implementing Snappy Shopper’s marketing strategy, Rondepierre will report to Chief Executive Mark Steven.
“We’re delighted to have recruited someone of Philippe’s calibre to head up our key marketing function and work with the rest of the team to drive growth of the Snappy Shopper brand,” said Steven.
“Philippe has a wealth of experience in the convenience retail sector spanning many years so he understands the dynamics of the fast-paced and ever-evolving marketplace that Snappy Shopper inhabits. He has an impeccable pedigree and outstanding track record when it comes to implementing strategy and tailoring marketing activity to achieve the best possible results – his role will be instrumental as we move into the next phase of our growth which has seen Snappy Shopper grow from a small base last year to national coverage today.”
Rondepierre added: “It is an exciting opportunity to be involved with an ambitious tech start-up in the sector I have spent my career in and in the city I call home. Snappy Shopper’s progress in such a short space of time has impressed me and I am very much looking forward to joining Mark and the team on the next stage of the journey.”
