Philadelphia is rolling out a brand-new campaign to tap into the increasing popularity of the brunch occasion, giving consumers the chance to win a VIP brunch hosted by TV personality and chef Andi Oliver, including first-class travel and five-star accommodation.
Consumers also have the chance to win a luxury hamper to create their own brunch at home and every competition entrant will receive a downloadable Philadelphia recipe book for extra inspiration.
Launching across all Philadelphia packs in July, shoppers simply need to purchase a pack, scan the QR code and enter the barcode number to be in with the chance of winning a prize.
The campaign will be supported by in-store activation, along with digital advertising and social media activity to drive consumer awareness and engagement.
Chloe Jean-Marie, Senior Brand Manager at Mondelez International said: “We know that nine out of 10 UK adults eat brunch – with more than half of those preferring to enjoy the occasion at home rather than going out – and it’s a meal where you’ll often see Philadelphia on the table, so this promotion is well placed to help retailers tap into this growing trend.”
