Cream cheese brand Philadelphia has unveiled a brand-new consumer campaign, ‘Deliciously Simple’, to help boost sales in the category.
The campaign aims to make Philadelphia synonymous with simplicity, while keeping the importance of taste and the lunch occasion at its core. It seeks to encourage busy shoppers to “make their lunchtimes easy but delicious”.
Deliciously Simple is supported by a significant spend on out-of-home activity in high-traffic key locations and at roadsides. The campaign will also run across digital, social, video-on-demand channels as well as in-store advertising, reaching 94% of UK adults from now through to July.
