PG tips has taken a somewhat Ronseal approach to naming its latest two variants: The Tasty Decaf and Perfect With Dairy Free. Let’s hope they offer exactly what it says on the packs.
The launch comes in the wake of research conducted by PG tips that found tea drinkers across the UK were struggling to find tea products that complemented specialist diets.
Available now, the new products are supported by a £3m marketing campaign, including a brand-new TV ad.
Aligning with original PG tips branding, the two new variants clearly outline the difference in types of brews. The Tasty Decaf features a blue hint to its packaging, differentiating it from the original line-up, whilst Perfect with Dairy-Free offers a distinct dairy-free alternative liquid design.
“When we talk to our PG tips fans we see that the way that they want to drink their tea is evolving. That’s why we have chosen to bring out our great-tasting new decaf PG tips – designed to give you all the taste of a great cup of PG tips, but without the caffeine,” said Noel Clarke, Vice President for Refreshments at brand-owner Unilever UK and Ireland.
“With taste at the heart of why Brits have loved PG tips for years, we also wanted to give those consumers who are changing their diet a great cup of tea that tastes just as good with dairy free alternatives – put simply, the new Perfect With Dairy Free.”
PG Tips The Tasty Decaf and Perfect with Dairy-Free both have an RSP £2.60.
