ShelfHelp, P&G’s category management advice website is being relaunched to ensure it remains an essential business tool for convenience retailers who want to grow their Laundry, Health & Beauty, Homecare and Baby category sales.
The website offers planograms, top tips and shopping lists and has also received a technology upgrade that means it can be accessed by any device.
Sharing and learning from the experiences of other retailers has always been a key feature of ShelfHelp and the website now features a host of new case studies and videos from convenience retailers who have put the advice into practice and grown their sales.
Sukh Gill, the owner of Nisa in Burton on Trent, has increased his sales across all four categories after following the ShelfHelp advice, and he said he has seen a “genuine uplift” in “customers purchasing new products which we previously would not have stocked.”
“I would recommend retailers review their own fixtures in line with the ShelfHelp advice to see if they can maximise their growth by tightening their range and offering consumers the right products and pack sizes.”
Another retailer who features on the website and has benefited from ShelfHelp is Logi Jeyalohithen from Budget Store in Windsor.
He said: “I expected sales to rise by a few percentage points perhaps, but never at these levels. These simple changes that we’ve made to the way we present our products have brought about a great improvement to our business. I’m really pleased with these results, they are very impressive. I would encourage other retailers to follow the advice because it can make a huge difference to your bottom line.”
Becky Spencer, Category Manager, ShelfHelp said: “Whilst the website looks and feels brand new, with some brilliant new content and insight, the core principles and top tips haven’t fundamentally changed and continue to work really effectively. It’s very simple for convenience retailers to grow their categories by concentrating on their core ranges and displaying them correctly. The ShelfHelp website shows you just how to do it and it’s really simple to implement and requires no financial investment.”
