Petits Filous has unveiled new limited-edition packaging, with new characters hidden under each lid, and an on-pack instant-win competition offering £100,000-worth of prizes including a family trip to Disneyland Paris.
New packs hit shelves in October and will run across the entire Petits Filous pots range including, small pot, big pot, dairy free and no-added sugar.
The packaging refresh and competition is supported by the brand’s biggest campaign of 2024, ‘Try Your Luck With a Lick’. This will include out-of-home advertising, video on demand, online video, social media and instore activities.
