Yoplait has secured its first-ever sponsorship deal for Petits Filous and Frubes on Paramount TV’s children’s brands in the UK.
Petits Filous has embarked on a six-month TV sponsorship of Milkshake!, Channel 5’s preschool strand, while Frubes is kicking off a three-month sponsorship of the Nickelodeon brand, in an investment totalling more than six figures.
It is estimated that the Petits Filous sponsorship will be seen by 41% of children aged between 3-6 years old in the UK, while a total of 950,000 kids aged 3-10 will see the Frubes idents.
Ewa Moxham, Head of Marketing for Yoplait UK, commented: “These sustained sponsorship deals will ensure that Petits Filous and Frubes are front of mind for consumers during key term time occasions such as breakfast, packed lunches and snack times, but also during the school holidays when kids are out and about.
“We would encourage retailers to stock up as we know our products will be in demand.”
