Peter’s Yard is extending their range and moving into the growing baked snacks category with the launch of three new baked crispbread bites: Sea Salt, Five Seed and Cumin & Nigella Seed.
Sea Salt is “light and crispy” with the addition of Halen Môn Sea Salt. Five Seed has a “more rustic texture” with the additional mix of pumpkin, sunflower, poppy, linseed and chia seeds. Cumin & Nigella Seed has a “crunchy texture” derived from linseeds and a “warming flavour” from a spice mix that includes cumin, nigella, caraway, anise and fennel.
Each flavour is based on a Peter’s Yard’s sourdough crispbread recipe made with high fibre, all-natural ingredients including organic whole-wheat flour, rye sourdough and organic fresh milk, before being cut into bite-sized rectangular pieces and hand-baked until golden and crispy.
Presented in doypacks, resealable plastic bags designed to stand upright on the shelf, the new range aims to deliver outstanding shelf presence in store. Each flavour has its own coloured pack selected to reflect the ingredients.
The crispbread bites rrp at £2.40 for a 105g bag, and follow feedback from consumers saying that they liked snacking on Peter’s Yard crispbread, even though current sizes and packs don’t lend themselves well to that purpose.
Wendy Wilson Bett, Co-Founder of Peter’s Yard, said: “Snacks with all-natural ingredients, baked snacks and snacks used for dipping are all growing at a phenomenal rate, so we are confident that our delicious crispbread bites will extend well into this category.”
