Peroni Nastro Azzurro 0.0% has signed a multi-year partnership with Ferrari’s Charles Leclerc.
As the first global brand ambassador for the Asahi brand, the Formula One star will appear in the new ‘0.0% to 100%’ campaign.
The campaign will be centred around an episodic social content series, set around Lake Como, Italy and due to be released this summer. The series will be amplified through experiential activity and personalised experiences, including signed gifts for fans and beer lovers around the world.
Celebrating the allure of the Italian ‘Dolce Vita’ lifestyle, the content will salute small day-to-day experiences and offer a glimpse of Leclerc’s life away from the Grand Prix circuit.
Charles Leclerc said: “My partnership with Peroni Nastro Azzurro 0.0% is something I’m very proud of. It is a brand that I love and its motto ‘Live Every Moment’ is truly relevant to how I approach life both on and off the track. As a Ferrari driver, and being Monegasque, Italy is also a very important place in my life. I look forward to showing fans how it inspires me to enjoy every moment.”
