Peroni Nastro Azzurro 0.0% has launched ‘The Italian Way,’ a new year-long marketing campaign that celebrates Italian culture and style.
The campaign kicks off with a short film that welcomes F1 driver Lewis Hamilton to the Ferrari team, which the beer brand sponsors.
Called ‘The Welcome Present,’ the light-hearted film sees fellow Ferrari driver Charles Leclerc organise the delivery of 44 cases of Peroni Nastro Azzurro 0.0% to the fancy Italian villa that the pair are hanging out in.
Forty-four, in case you’re wondering, is Hamilton’s racing number.
