Drinks giant Pernod Ricard UK (PRUK) has selected marketing agency McCurrach as its new field sales partner in grocery and convenience.
In grocery, PRUK will use McCurrach’s EPoS analytics tool DART to run data-led campaigns. In convenience, it will create a brand-new permanent team, which will cover 1,800 stores.
Furthermore, PRUK will be a full category partner for McCurrach’s MyStore+ app, joining current partners to provide category advice and offers to retailers via the app.
James Middleton, Field Sales Director at Pernod Ricard UK, commented: “Pernod Ricard UK chose McCurrach as our off-trade agency partner following a thorough selection process.
“We were impressed with the agility of the McCurrach model in grocery and in-depth knowledge of the convenience sector. Additionally, McCurrach offers excellent data analysis and reporting tools which will provide great insight alongside clear evaluation of performance. We look forward to working closely to drive our off-trade business together.”
