With more shoppers buying products with added health benefits, Perfetti Van Melle has launched functional variants of Mentos Gum and Smint.
Just in time for cold and flu season, Mentos Citrus Vitamin Gum is sugar free and contains 25% of the recommended daily allowance of vitamins B6, C and B12. A tangy liquid-filled centre is made up of a blend of orange, grapefruit and lemon flavours. The gum is available in bottles containing 45 pieces with an RSP of £2.40.
Sarah Elmer, Brand Manager at Mentos Gum, said: “Health is significantly higher on the agenda for many of us heading into the winter months and because of this we’ve seen a phenomenal rise in demand for products that deliver added benefits. The new Mentos Citrus Vitamin Gum offers consumers a hit of delicious freshness which excites the mouth and awakens the mind – all whilst contributing to their wellbeing.”
Launched in response to a growing demand for immune-enhancing products, Smint Defensive contains zinc alongside vitamins C and B6, to support the immune system and contribute to the reduction of tiredness and fatigue. The sugar-free peppermint lozenges are available in a widely recyclable 18-piece flip-top box, RSP £1.
Caroline Grimshaw, Brand Manager at Smint, commented: “With the majority of the Medicated market now sugar-based and subject to HFSS restrictions, new Smint Defensive provides the ideal, and appealing, sugar-free alternative that not only tastes great but is packed full of added benefits. The widely recyclable packaging targets the environmentally conscious consumer, too – helping everyone to bring out their best self!”
