Confectionery giant Perfetti Van Melle has just hit the major trading milestone of achieving £100m in UK sales.
The family-owned business is also celebrating its status as the current fastest-growing manufacturer of mints, gum, candy, and sugar-free confectionery.
Best known for its Mentos, Fruittella, Smint and Chupa Chups brands, Perfetti Van Melle is also the largest supplier of sugar-free sweets in the UK, with its sugar-free range continuously growing +22% year-on-year.
The company has also just taken a significant step in its sustainability journey by replacing the plastic sticks in Chupa Chups with paper ones, a move which will save around 5,000 metric tons of plastic per annum. In other news, the Fruittella brand turns 90 this year, a landmark the business is celebrating with a “game-changing” piece of interactive audio advertising.
Jonny Briscoe, Perfetti Van Melle UK Managing Director commented: “On behalf of the UK team, I am delighted and proud to have reached this £100m milestone. Alongside this, we are the UK’s fastest-growing candy and mints manufacturer, and I am so excited to see what is next on our journey for the company, our brands and ever-growing team.
“With some fantastic innovation in the pipeline, I am sure we’ll be hitting the next milestone in the not-too-distant future.”
