Clearly Drinks has unveiled a new prime-time TV advert to re-launch its Perfectly Clear flavoured water brand.
In a bid to target families across the UK, the advert “invites children and grown-ups to dive into a fun, colourful watery world”. It will air during high traffic programmes including ITV’s Good Morning Britain and kids’ Sky programmes such as Peppa Pig, Fireman Sam, and Ben and Holly.
The ad is supported by an integrated marketing campaign that includes online advertising, influencer campaigns and PR activity.
The brand relaunched in February 2020 with a new fruitier product and distinct visual identity. The new range contains zero sugar and includes a variety of flavours sold in 330ml, 500ml and 1.5 litre bottles.
Susanne Wright, Head of Marketing at Clearly Drinks, said the company was committed to cementing Perfectly Clear as an established brand in the flavoured water market.
She added: “We are looking forward to our TV ad bursting onto screens this June, to drive awareness of our new, fruiter product with families and drive the flavoured water category as a whole.”
To find out more visit perfectlyclear.com.
