Pepsi has teamed up with EA Sports FC for the second year running, for a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.
Shoppers can get their hands on one of 60 game consoles, 3,000 EA Sports FC 25 game copies, and 4 x guaranteed-win rewards packs that can be redeemed in game.
Live now, the campaign features on all Pepsi 500ml packs and 330ml Pepsi Max cans. Entries close on 30 December 2024.
To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack. They will then need to sign up or log into their EA account and complete a form using the unique code found on the product.
Last year’s promotion saw an average redemption rate of 3.5 codes per participant.
For more information on how the campaign can help drive sales and profits, please visit Britvic’s At Your Convenience platform.
