PepsiCo is launching a new on-pack promotion across Frazzles, Chipsticks, and Cheetos in collaboration with Merlin Entertainments.
Running from 1 March until 30 June 2025, the promotion gives shoppers the chance to win one of 5,000 prizes. Each prize consists of four tickets to a pre-selected Merlin Entertainments UK attraction, including Thorpe Park, Sea Life aquariums and Alton Towers Resort.
To enter, shoppers need to purchase a promotional pack of Frazzles, Chipsticks or Cheetos and scan the QR code to register and enter.
Wayne Newton, Senior Marketing Director for Walkers, commented: “With Merlin Entertainments’ attractions offering an unmissable draw for families, and snacks that are perfect for all ages, retailers who stock the participating packs of Frazzles, Chipsticks, and Cheetos will be well-positioned to take advantage of a promotion that’s sure to drive both sales and footfall.”
