Beckham is thirsty for more in new Pepsi ad

Pepsi Max is back on screens with a new campaign fronted by David Beckham as part of its ‘Thirsty For More’ global brand platform.

The campaign is spearheaded by a new TV advert showing a group of friends living life to the max. It ends with Beckham delivering the campaign’s message: “If you love it, it’s never a waste.”

The 30-second ad will be bolstered by a number of out-of-home activations.