Britvic has introduced a brand-new addition to its Pepsi Max range with the launch of a no-sugar raspberry flavour.
Pepsi Max Raspberry is available now in the following formats:
- 330ml can, RSP 67p
- 500ml bottle, RSP £1.39
- 600ml bottle, RSP £1.39
- 1.5 litre bottle, RSP £2.09
- 2-litre bottle, RSP £2.29
The launch will be supported by out-of-home and TV advertising, sampling and in-store activity over the course of 2019.
The new flavour joins the existing cherry and ginger variants, which have already amassed £80.5m RSV since launching.