Pepsi Max has launched ‘Nutmeg Royale,’ the first activity under its new international brand campaign ‘Thirsty For More’.
Nutmeg Royale stars Lionel Messi, Paul Pogba and Ronaldinho, and sees the footballing legends battle it out in a nutmeg tournament to the tune of Fatboy Slim’s ‘Rockafeller Skank’.
The ad is peppered with pop-culture references and eagle-eyed viewers may notice a hidden code they need to scan to be in with a chance of getting their hands on a new launch from Pepsi Max, set to drop in the coming weeks.
Commenting on the new campaign, Pepsi Max’s Senior Director for Global Marketing Gustavo Reyna said: “We are so excited to share the ‘Nutmeg Royale’ football film with the world, as it is a true celebration of what Pepsi Max does best – have fun.”
